This study is restricted to the study of the buying decision process in respect of some select durables out of the above. Important to note is that chapter 3 will focus on theoretical findings on the consumer decision making process. Consumer behaviour is quite subjective as a consumer decision making process is affected by number of factors. Consumer decision making process factors influencing a purchase. Factors which influence the buying behaviours of customers. What are the factors influencing consumer behavior.
Making his decision, the buyer considers many factors classified in four categories. Notes on factors affecting individuals buying decisions. Categories that effect the consumer buying decision process a consumer, making a purchase decision will be affected by the following three factors. Return to contents list personal unique to a particular person.
Online marketers can in uence the decision making process. In india, many studies have been undertaken by various researchers on varied products in fits and starts. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. External and internal influences on consumer buying decisions. These factors are not visible, though they influence the consumer to a great extent. What are social factors influencing consumer behavior. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. The store display plays an important role in influencing the buying decision of the customers. These are factors that either incapacitate the consumer or enable the consumer to behave accordingly after perceiving the advertisement. The impact of social factors affecting consumer behaviour on.
Persuasive ads have no influence on purchase intension. In figures, according to the statistics provided by international coffee. As stated by lyziak 2009, rapid increase in prices of frequently purchased products was a. This model is unique and comprehensive for the following reasons. Factors affecting consumers can also be studied by dividing the factors into four groups as shown below. Sep 02, 2018 social factors affecting consumer buying behavior. Jan 25, 2019 the price you set for a product or service has a very significant effect on how the consumer behaves. Thus, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. The internal research refers to the mental process of researching the information stocked. Factors influencing purchase intention of starbucks. Ville lehto, lecturer the purpose of this research was to study how different factors of consumer. The impact of factors influencing the buying behaviour on. These factors include cultural,social, psychological as well as personal factors.
Identify and understand the psychological factors that affect consumer buying decisions an individuals buying decisions are further influenced by the following psychological factors. Some of the important personal factors that influence the buying behavior are. The perception is the process through which the individual selects, organize and interpret the information to draw a meaningful conclusion. Usually the factors affecting consumer buying behaviour include.
If consumers believe that the price youre charging is lower than competitors it could cause a major spike in sales. A purchase decision is the outcome of all these factors. Abstract this study assesses cultural factors influencing consumer buying behaviour of clothes in borno state, nigeria. Consumer involvement in the buying decision can be seen as the decision making process of the consumers in relation to pre and postpurchase. The consumer buying decision consists of two parts. The consumer buying decision process is influenced by many internal and external factors. The fact is that consumer buying and consumer decision making are so complicated as a result of external influences that have to be handled within an internal frame of. Factors affecting decision making process of consumer. Factors influencing purchase intention of starbucks page 2 of 142 cultivated around the world in more than 60 countries and is the worlds second most valuable traded commodity behind crude oil international coffee organization, n. This complex consumer buying behaviour does, therefore, necessitate a critical investigation by the researchers in every nook and corner of the world. A purchase decision is the result of each and every one of these factors. To maintain the focused topic scope of the study is limited to factors and actual buying process of cleaning service.
The main purpose of the study was to find out if the basic idea of issuing customer cards still holds in a situation where a customer owns two or more of such cards, and which factors possibly influence the buying behaviour of such customers. Through this cognitive process, consumers opt for one choice out of all the alternative options available. Consumer makes buying decision every day and many people dont even know the factors which derive them to this decision. Personal factors affecting consumer purchase decision.
Factors affecting consumers purchasing decision through e. Apart from the essential internal factors, which are recognized as influential to buying behaviour, there are a number of external situational contexts that affect consumer choices. Personal factors personal factors can also affect the consumer behavior. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. Psychological factors influencing consumer behavior. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Pdf factors affecting consumer buying behavior of mobile. The social factors are the factors that are prevalent in the society where a consumer live in. Factors influencing consumer behavior of smartphone users. Factors affecting buying decision of customers in apparels. The buying decision process and types of buying decision. Influences on consumer decisions principles of marketing. Factors affecting decision making process of a consumer.
Each culture contains subcultures groups of people with share values. Factors influencing consumer perception cp towards tv. Study on consumer decision making process in the selection of. Pdf factors affecting consumers buying decision in the. There are several factors which affect the buying decision of the customers. These varied behaviors influence the personal preferences of the other set of individuals as they. Purchase decision consumer is the decision making process and physical activi.
The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars. It includes the decision making process that precedes his actual. These motives are the factors that influence the consumer behavior. Subcultures can include nationalities, religions, racial groups, or groups. Among these factors, consumer lifestyle and retailers purchase terms are more important as consumer is mainly concerned with these factors. Factors affecting consumer buying process with diagram. Gender is the major factor out of all the other factors that affects consumer purchasing behaviour. To study various factors affecting the consumer buying process with respect to advertisements. Study on consumer decision making process in the selection. Personal factors can also affect the consumer behavior. Mariacristiana munthiu the buying decision process and types of buying decision behaviour 29 consumers may undertake different types of research and may obtain information from several sources. A study of buying decision process in malls 108 chapter 6 chapter 6. Buying behaviour according to dawson et al 2006, are set of attitudes that characterize the patterns of consumers choices.
Opinion leaders play a key role in influencing the buying behavior of their followers. All the purchases made by a consumer follow a certain decision making process. External environmental factors affecting consumer behaviour. Attractive ads have no influence on purchase intension. The society is composed of several individuals that have different preferences and behaviors. Factors affecting consumer buying behavior of mobile phone. The consumer perception towards a particular product and the brand also influences his buying decision. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
The above mentioned factors are the major determinants behind the decision of consumers to opt a given good or. The impact of social factors affecting consumer behaviour. The term consumer behaviour is the behaviour shown by the consumer at the time of searching, purchasing, using, and disposing of product and services which satisfy his needs and wants. Factors affecting consumers buying decision in the. This study seeks to know the factors that underlying a persons decision in choosing. To know the opinion of urban consumers regarding the factors influencing on buying decisions, 150 women consumers were randomly selected who were participating in. Furthermore, buying behavior of individuals is frequently unconsciously affected by some factors. These factors are what consumers use to interact with their world. It begins with consumer exposure and attention to marketing stimuli and ends with interpretation. These three stages make up the process of perception. Internal external influences on consumer behaviour. However, the result was not totally reliable due to the fact that credible correlation was missing. Factors affecting consumer buying behavior factors of.
The impact of advertising on consumer purchase decision. Factors affecting buying decision of the customers at the store. Various factors influence the decision making process of a consumer. Graph 1 provides and overview of the perceptual process. During the mobile phone buying decision process, these subscribers takes into account numerous factors. In the process of buying a product or service there are different factors which affect the consumer buying behaviour. Tanja lautiainen factors affecting consumers buying decision in the selection of a coffee brand, 40 pages, 2 appendices saimaa university of applied sciences, lappeenranta faculty of business administration degree programme in international business bachelors thesis 2015 instructor. Factors affecting consumers buying decision in the selection. The influence of the internet on the consumer decision making process, with specific reference to the influence on different stages of the process, will be discussed in chapter 4. During the process of decision making, their buying behaviours are highly influenced by cultural factors, social factors, personal factors and psychological factors. The effect of price on consumer buying behavior bizfluent. Consumer buying behavior is the behavior of final consumer. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour.
Reference to consumer age groups, when discussing the influence of the internet. It is the display of the store which attracts passing individuals into the store. It was specifically carried out to examine consumer buying decision making process and assess cultural, economic as well as personal factors influencing clothes buying behavior. Factors affecting buying behavior of consumers in malls the field of consumer behavior is the study of. Factors affecting consumer buying behavior semantic scholar. External factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. Some of these are internal factors, or personal influences that are individualistic in nature. The present paper focuses on major factors influencing consumer buying behavior. In a market, different consumers have different needs. Therefore it is important to understand the various factors influencing consumer behaviour. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. The marketer must be aware of these factors in order to develop an appropriate mm for its target market. The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in hawassa town. Social factors play a vital role in the decision of buying certain products, including the most sensitive products such as home furnishing.
A consumer with a lot of prior purchasing experience in a product category might approach the decision differently from someone with no experience. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to. Car production has an important role in the lives of people. Personal factors play a very important role in affecting the buying behaviour of a consumer. The process of decision making is one of the most complex mechanisms of the human thinking. When gender differs, the perception of consuming the product. But if the price you set is significantly higher than expected, the response can be disappointing. These factors include culture, social class, reference group, family and household. The human psychology plays a crucial role in designing the consumer s preferences and likes or dislikes for a particular product and services. It is concerned with the activities of individuals in buying and using the goods and services. Their decision process behaviour is influenced by external and internal factors. If a buyer is not satisfied with the products offered by a firm then the firm loses its value in the market so the firm has to effectively deal with the buyers and supply what they need at the right time.
Social factors influencing consumer behavior definition. Personal factors affecting consumer purchase decision towards. Influence of reference group on consumer buying decision depends on the nature of the person, type of product and other social factors. Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality. The underlying elements of every culture are the values, language, myths, customs, rituals, and laws that shape the behavior of the cultures, as well as the artifacts. Culture, subculture and social class are known to have profound influences on people behaviour because they are powerful drivers in the formation of. To study the impact of advertising on consumer purchase decision with reference to consumer durable goods in oman.
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